Social media has become an important marketing tool. It’s almost impossible to find a successful popular business which does not have multiple social media outlets. In fact, not having a Facebook page, Twitter account, or Instagram can be detrimental. Not only does social media bring in more attention and consumers, it can also bring prospective employees to a company. It can be said that using social media for recruitment purposes is a learning curve. In reality there are only a few easy steps to follow in order to get a business going. Social presence can include maintaining and igniting a business online to impress and intrigue a prospective employee. Whether one opts for a paid subscription to a social media site or a free profile, getting “out there” and promoting the business is important. Another easy step is to make sure to go mobile. Mobile access is much more common now as smartphones have become more popular than laptops or desktop computers. Making sure to have a well-run mobile app can make all the difference. Lastly, social media in business really only has one major purpose: that of promoting your brand and its all about getting your name out there and having people talk about it. Social media has changed everything we do particularly how we run our business, how we hire, and how we consume. Social media is no longer a way to just talk with friends. Now, it is much more professional. As long as a social presence is maintained, as long as we keep making user friendly “apps”, and as long as we get the word out- social media will continue to be one of our strongest tools in the risky field of business building.