Brand Awareness

A Day in the Working Life of Andrew Richardson!

As part of my Day in the Working Life of series, I caught up with Andrew Richardson, the Head of Digital Marketing at Fujitsu. Read on to find out about his current position, future goals and advice for those trying to break the industry! Please describe your job: What do you do? I lead our …

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A Day in the Working Life of Richard Jones!

For my latest blog I caught up with Richard Jones, the Head of CRM and Social Media at T.M.Lewin, and found out about his 15 year career, a day in his working life, goals, love for marketing and industry advice! Please describe your job: What do you do? Head of CRM & Social Media. Ideally, …

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How Boosting Your Relationship Management with Candidates Will Help You Recruit and Retain Greater Talent!

You’ve had a great few exciting months in your new recruitment role. You’ve placed several candidates into leading industry roles and have hit your initial personal target, congratulations! But as the new month sets in, you realise that your credible list of sources is dwindling, fast! You use the excuse that there’s a lack of …

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Why you should use your Company Culture as a Recruiting Tool

The term company culture is often banded around in the world of recruitment. Many of us associate this term with the likes of your “Google’s” or quirky digital agencies with office dogs and ping pong tables, but the fact is every company has a culture. The culture you have is something pre-existing, it’s not necessarily …

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Employee Advocacy, the future of employee referrals?

Employee referrals have historically been seen as common practice for many UK Firms. They can be a fantastic way to source new recruits for a fraction of the cost of an agency recruitment fee, as well as having the peace of mind that you’re on-boarding someone that your current employee trusts. With benefits like these there …

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What the United Airlines PR disaster can teach us about the candidate experience

This time last week the world was busy reacting to THAT poorly judged Kendall Jenner Pepsi advert, thinking it was probably the worst PR incident of 2017. That was until the undeniable disaster of United Airlines which erupted on our social media feeds yesterday. You’d think that they’d have learnt the lesson of negative social …

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5 steps to improve your Glassdoor rating

We live in an era of digital feedback. Whether you’re taking to TripAdvisor after a nightmare hotel experience, or posting reviews on a brands Facebook page, we now have the option to vent our feelings at the click of a button, all without an uncomfortable face-to-face conversation! The hospitality industry has adapted well to this …

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These 4 things will help you hire on social media

Recent reports show that 84% of companies are now recruiting through social media, which is no surprise when you consider the number of potential candidates that are active on the likes of Facebook and Twitter every day! Sadly though a LOT of companies just aren’t getting it right and are failing to attract the right …

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Delete your database now (and other surprising tips for recruitment marketing in 2017)

Last week we had the pleasure of attending the Edge Global Media ‘Marketing within the Recruitment Sector’ conference for the second year running. As with last year the day didn’t disappoint and we heard some great insight into recruitment marketing with speakers from Broadbean, Bullhorn, BlueSky PR and more! Here are a few of our favourite …

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